Packham’s Plant Based Pledge
To meet our biodiversity targets in the UK, we need land on which to restore nature. Land that’s predominantly used to raise livestock for meat and dairy.
For nature to increase, we need animal agriculture to decrease.
Livestock farming is the leading cause of the current mass extinction of wildlife.
A plant-based food system would free up land urgently needed for nature restoration.
Reports, reviews and recommendations don’t cut it in a nature crisis- we need bold action and leadership to drive this essential transition, so now it’s up to us, the environmental movement.
On World Food Day 2024 I’m asking our environmental NGOs, wildlife and animal charities, zoos, science and nature museums to make a Plant Based Pledge.
Whether it’s cafes, staff restaurants, corporate fundraisers , membership events, board meetings or online shops- I’m proposing a shift to 100% plant-based food.
I’m asking organisations to make this pledge by January 1st 2025, with a clear and published pathway of how to achieve this transition by January 2026.
Avoiding meat and dairy is the single biggest way to reduce our impact on Earth. With every organisation that makes this necessary transition, the need for a plant-based food system is further understood and legitimised for both public and policy makers.
We cannot expect people to make personal changes for nature unless they are inspired and motivated by those organisations and institutions they respect and trust, and that is us, the environmental movement.
Collectively, the environmental sector must be at the forefront of normalising this critical transition and demonstrate positive action for future generations of all species.
We want to celebrate those who have already made this transition, whilst encouraging and supporting others; advice, training, menu planning and ways to make delicious, affordable menus that are healthier for people and planet.
The letter I’ve sent to over 400 organisations can be read here
Want to help? If you’re a member of an environmental organisation please contact them and ask them to make their Plant Based Pledge.